Road to Zero

As a part of the NZ Transport Agency (Waka Kotahi) Road to Zero campaign, Hope was commissioned by Daylight Creative to illustrate an illustrated explainer about the campaign. The comic-style presentation details the reasons behind the campaign, the exact steps and measures that will implemented, and how key these changes will be to the health and safety of New Zealanders.

Daylight creative bought Hope on board to bring the concept of this campaign to life through a friendly, cartoonish and kiwi-centric illustrated explainer aimed to help New Zealanders get on board with vision of Zero deaths on our roads.